
Foam
A taste of the OCEAN, from the comfort of HOME.
BRAND IDENTITY & packaging
PASSION PROJECT
Cold-pressed and locally sourced, Foam is a solid bar soap brand handcrafted in Cornwall, UK. Using natural ingredients only from seaweed and local plants from the nearby sea, Foam soap turns your everyday bath rituals into a coastal, breezy oasis.
For the logo typography, the movement and wavy details were inspired by the visual rhythm and crashing seafoam on the shores of Cornwall beaches.